Our Story

Empowering Women

Three Generations Leading the Coffee Revolution from Brazil to the World

Meet Tereza, Joyce, and Agnes - three visionary women who are reshaping the coffee industry and connecting Brazil to the world. Tereza, the grandmother, Joyce, the mother, and Agnes, the daughter, are the driving force behind a family business that has been producing high-quality coffee in Brazil for generations.

Tereza, with her deep-rooted knowledge and experience, is the backbone of the business. She has spent decades perfecting the art of coffee cultivation and has built strong relationships with local farmers, creating a sustainable supply chain that prioritises fair trade and environmental conservation. Her passion for coffee has earned her a reputation as a respected leader in the industry.

Joyce, the torchbearer of the family business, has inherited her grandmother's wisdom and has a keen eye for innovation. She has successfully modernised the business, implementing advanced technology and sustainable practices to optimise production and reduce the ecological impact. Joyce has also been instrumental in expanding the business to local markets in Brazil, creating a strong customer base and building brand recognition.

Agnes, the youngest of the trio, has taken the business to new heights. Her international exposure and global outlook have brought a fresh perspective to the family business. After moving to the UK, Agnes has been focused on exporting their green coffee to Europe, tapping into new markets and establishing partnerships with renowned coffee roasters and distributors. Her strategic vision and networking skills have opened up new opportunities for the family business to thrive on a global scale.

Together, these three generations of women have created a formidable team that has disrupted the coffee industry in Brazil and beyond. Their commitment to quality, sustainability, and community empowerment has earned them accolades and recognition in the coffee world. They have not only built a successful business, but they have also become champions of women's empowerment in the male-dominated coffee industry.

Through their leadership, the family business has become a model for sustainable and inclusive coffee production. They have implemented fair labour practices, supported local farmers, and invested in eco-friendly initiatives. They have also fostered a supportive and inclusive work environment, empowering their employees, particularly women, to excel in their roles and contribute to the company's success.

The impact of their efforts extends beyond the business realm. Tereza, Joyce, and Agnes have been active advocates for social change, using their platform to raise awareness about gender equality, fair trade, and environmental conservation. They have inspired and mentored countless women in the coffee industry, empowering them to pursue leadership roles and make a positive impact in their communities.

Today, the family business stands as a shining example of women-led entrepreneurship and sustainable business practices. Their premium green coffee is sought after by specialty coffee roasters across Europe, with demand steadily growing. They have not only connected Brazil to the world but have also created a model for ethical and inclusive coffee production that has the potential to transform the entire industry.

In conclusion, Tereza, Joyce, and Agnes are trailblazers who have broken barriers and set new standards in the coffee industry. Their unwavering commitment to quality, sustainability, and social responsibility has made their family business a success story. They have not only elevated Brazilian coffee to the world stage but have also empowered women and fostered positive change in their community and beyond. The legacy of their leadership will continue to inspire generations of coffee producers and enthusiasts, driving the coffee revolution towards a brighter and more inclusive future.